Case Study: Planixs saves 10 hours a week with Cognism

How a BDE at Planixs Saves Ten Hours a Week on Admin With Cognism

Planixs, a leading real-time treasury software platform based in London, UK, needed a better way to run outbound as it moved toward a more process-driven sales approach. Using Cognism’s B2B data, the team wanted to replace manual LinkedIn research and fragmented prospecting with a more efficient way to identify the right contacts across its narrow target market of banks.

Cognism helped Planixs find and enrich contacts directly in HubSpot, track outbound activity, and use intent data to prioritize accounts showing buying signals. The results were significant: campaign execution time dropped from weeks to 24 hours, outbound tracking through HubSpot reached 100%, and the BDE saved around 10 hours of admin each week.

Planixs

Jonathan Broadley

Marketing Director