Case Study: GWI achieves faster sales cycles and 83% less prospecting time with Cognism

GWI cuts prospecting time by 83% with Cognism

GWI, a London-based market research company, wanted to enhance its outbound sales capabilities by moving beyond its strong inbound leads to proactively target specific companies. They initially used a competitor's solution but found its data outside the United States to be lacking. This led them to seek a new sales intelligence solution from Cognism.

Cognism provided GWI with its sales intelligence platform, which featured a native Salesforce integration, comprehensive global company and contact data, and strong customer success support. Using Cognism, GWI generated a closed-won deal within just two months, reduced its prospecting time by 83%, and completed a Total Addressable Market (TAM) analysis project. The solution allowed their teams to work more efficiently and target companies outside of their usual realm, significantly speeding up their sales cycle.

GWI