Case Study: Ultima achieves ROI in 8 Weeks with Cognism

Generating ROI in 8 Weeks With Intent Data & Direct Dials

Ultima, a UK-based information technology and services company, needed a better way to generate new business, cleanse its CRM, and give sales reps actionable contact data. To help grow its cloud sales team from scratch, Ultima turned to Cognism’s sales intelligence platform, including direct dials and intent data.

With Cognism, Ultima’s marketing and sales teams were able to build targeted lists, enrich Sales Navigator prospects with phone numbers and business emails, and use intent signals to prioritize outreach. The results were strong: ROI was achieved in just 8 weeks, the sales cycle was shortened by 4–6 months, and reps cut calls from 100–150 per day to around 30 while getting better connect rates and improving team morale.

Ultima

George Mckenna

Head of Cloud Sales