Case Study: Allego boosts sales calls and pipeline with Cognism

Generating More Sales Calls With Cognism’s Mobile Data

Allego, a sales enablement and readiness platform, was looking for better B2B contact data to support outbound prospecting and inbound lead enrichment. After using LeadIQ, the team found that the quality and quantity of mobile phone data had declined, creating frustration for SDRs and AEs and limiting their ability to generate enough conversations and pipeline.

Cognism provided Allego with accurate EMEA B2B data, mobile numbers, and an easy workflow integrated with LinkedIn Sales Navigator, Outreach, and Salesforce. With Cognism, Allego’s SDR team books two-thirds of its meetings over the phone and is hitting a goal of 12 meetings per month in the UK, while also enriching incomplete inbound leads. Allego also cited stronger customer support and continued high data quality as key benefits from Cognism.

Allego

Richard Smith

Vice President of Sales EMEA