Case Study: GWI reduces prospecting time and closes deals faster with Cognism

Generating Closed-won Deals After 2 Months With Cognism

GWI, a London-based audience targeting company in the marketing and advertising industry, wanted to move beyond strong inbound demand and build out its outbound sales motion. After previously using a competitor with good U.S. coverage but weaker international data, especially for UK-based teams, GWI turned to Cognism’s sales intelligence platform to improve lead generation and prospecting.

With Cognism, GWI’s sales and marketing teams could find better contact and company data, use native Salesforce integration, and build saved personas for targeted outreach. The results were fast: GWI closed a large deal within two months, reduced LinkedIn prospecting time by 83.3% (saving about half a day to source 50 new leads), and used Cognism to complete a TAM analysis, speed up its sales cycle, and expand into companies it previously wouldn’t have targeted.

GWI

Josh Silvera

Sales Enablement Manager