Case Study: Frank, Bright & Abel Saves Prospecting Time with Cognism’s Salesforce Integration

Frank, Bright & Abel triples leads and hits 97% email deliverability with Cognism

Frank, Bright & Abel, a London-based creative communications agency, faced challenges with inefficient prospecting and low data quality. Their previous tools provided minimal lead volume and required extensive manual effort, which took time away from core sales activities. They needed a B2B data solution that could integrate seamlessly with their Salesforce CRM to streamline workflows and support their email marketing strategy, leading them to the vendor Cognism.

Cognism provided its sales intelligence platform with a direct Salesforce integration, allowing the agency to quickly export targeted lists of decision-makers. This solution tripled their marketing list size to 15,000-20,000 contacts and achieved a consistent 97% email deliverability rate. Cognism enabled Frank, Bright & Abel to accelerate prospecting, reduce admin work, and generate 300 new leads, forming the foundation of their successful outbound engine.

Frank, Bright & Abel