Case Study: Durhamlane increases conversion rates by 3x with Cognism

Durhamlane boosts conversion rates 3x with Cognism

durhamlane, a revenue acceleration specialist, faced challenges with non-compliant data and inefficient prospecting tools that resulted in low conversion rates and wasted time. They were using a variety of data providers, including Lusha, but found the information was often inaccurate and not fully GDPR compliant.

By implementing Cognism's all-in-one B2B data platform, durhamlane was able to enrich client-provided lists and source accurate mobile numbers and email addresses directly. This solution from Cognism enabled their sales team to skip gatekeepers, reach decision-makers faster, and reduce the number of touchpoints needed per opportunity. As a result, durhamlane increased its conversion rate by 3x, with opportunities created after just 4 touchpoints instead of 10-12, and its SDRs powered an average of 50-60 calls per day.

Durhamlane