Case Study: Export Promotion Agency triples event ROI with Cognism

Driving 3x Event ROI with Cognism Data

An Export Promotion Agency, a state-funded trade and investment promotion organization based in Warsaw, needed a better way to generate accurate buyer leads for its marketing and event outreach. After relying on external lead generation companies and manual searches, the team turned to Cognism’s B2B sales intelligence data to find compliant, high-quality contacts in Poland more efficiently.

Using Cognism, the team filtered for target companies and buyer titles such as Purchasing Manager, Category Manager, Merchandiser, and Retail Manager to build prospect lists for outreach and event attendance. The results were strong: they found 59 buyers in 10 days versus 13 buyers in 33 days previously, a 6.25x improvement in efficiency, and increased event value from £45,000 to £131,000, roughly 3x ROI. Cognism also improved data accuracy, simplified prospecting, and boosted employee morale by reducing manual work and gatekeeper friction.