Case Study: DCSL GuideSmiths builds a successful ABM strategy with Cognism

Creating an ABM Strategy With Cognism

DCSL GuideSmiths, a UK-based bespoke software development firm, needed to build an outbound function from scratch and improve the quality of its prospecting data. After struggling with outdated lead lists and time-consuming manual research on LinkedIn, the team turned to Cognism’s sales intelligence platform to find better-fit prospects and support an ABM-led approach.

With Cognism, DCSL GuideSmiths was able to filter relevant companies and contacts more effectively, export data on day one, and launch its first campaign within a week. The company then used Cognism to run multi-channel outreach, improve direct-dial accuracy, and recycle data into retargeting lists for marketing, helping fill the pipeline with opportunities, increase sign-ups and webinar attendees, and generate ROI within a couple of months.

DCSL GuideSmiths

James Smith

Business Development Executive