Case Study: Druva achieves 22% quarterly pipeline growth with Cognism

Cognism Drives 22% Growth in Quarterly Pipeline for Druva

Druva, a cloud-based SaaS data backup and security provider, needed better contact data and outreach performance across EMEA and APAC. After struggling with ZoomInfo for mobile numbers, direct dials, and email deliverability, the sales and marketing teams looked for a solution to improve data enrichment, collaboration, and access to higher-intent prospects.

Cognism provided Druva with intent data, enriched contact information, and easier access to direct dials and mobile numbers for sales outreach and Salesforce enrichment. With Cognism, Druva improved contact rates by 34%, increased meetings booked by 10–15%, and drove a 22% quarterly pipeline increase for its five-person SDR team, contributing to its best pipeline quarter in six quarters.

Druva

Antony Arcan

SDR Manager