Case Study: CEC Marketing generates 40% of leads with Cognism

CEC Marketing Generates 40% of Leads With Cognism

CEC Marketing is a B2B marketing agency in the technology space that supports major IT and tech vendors with integrated marketing campaigns. The team needed more reliable, high-quality contact data after struggling with inaccurate data and inconsistent support from a previous provider, especially for UK and European targeting. They turned to Cognism, including its Salesforce integration, Browser Extension, AI Search, and intent data.

With Cognism, CEC Marketing was able to enrich lists, find new UK and US contacts, and improve campaign efficiency and deliverability. The agency reported 35–45% higher sign-ups than with previous providers, 40% of 753 leads generated in three months coming directly from Cognism, and a 95–99% email deliverability rate. Cognism also saved the team 1–2 hours per day on data checks and helped increase webinar and event sign-ups by 40%.

CEC Marketing

Dom Verrall

Global Director of Data