Case Study: Global SaaS Company Books APAC Outbound Meetings with Cognism

Booking Outbound Meetings in APAC With Cognism’s Data

Global SaaS Company, a New York-based provider of cloud spend management and accounts payable automation software, needed fresher B2B contact data for its APAC sales team. Before using Cognism, the team struggled with outdated CRM contacts and a shortage of mobile numbers, making it harder to identify ICP prospects and reach finance decision-makers across APAC.

Cognism provided verified B2B data, browser extension access, and seamless syncing to Salesforce and Outreach, helping the team build targeted prospect lists and improve call-to-connect rates. With Cognism, the APAC rep booked all cold outbound meetings from Cognism data, achieved a 95% daily phone number usage rate from Cognism, and helped close two APAC deals worth £40k and £120k per year within six months.