Case Study: Top B2B VoC Software Company books 60% of outbound meetings with Cognism

Booking 60% of Outbound Meetings from Cognism’s Data

Top B2B VoC Software Company, a 60-person software development business based in Amsterdam, needed a better way to source and qualify leads for its global sales team in the US, UK, the Netherlands, and EMEA. Before switching, the team used ZoomInfo and later LeadIQ, but saw limited results and no ROI, so they turned to Cognism for GDPR-compliant B2B data.

With Cognism, SDRs built ICP-based lead lists, used the technology filter to qualify accounts, and exported contacts directly into Salesforce and Salesloft for outreach. Cognism’s mobile data helped raise cold call connect rates from 4–5% to 14%, and 60% of outbound meetings now come from Cognism data, delivering a clear return on investment.