Case Study: AVEVA boosts outbound pipeline by 40% with Cognism

AVEVA Accelerates Outbound Pipeline by 40% With Cognism

AVEVA, a global industrial software leader with 6,500+ employees, needed more accurate contact data to support lead development as it expanded into emerging markets. The team was especially focused on improving targeting in EMEA and Latin America, where its existing tools were not delivering the reliability needed for long sales cycles and complex buying centers.

AVEVA used Cognism to identify and segment the right personas, enrich its CRM, and support outbound and event/webinar campaigns. With Cognism, AVEVA improved outbound pipeline by 40%, increased event and webinar engagement by 26%, and added 36% more targeted personas to its audience, while also speeding up prospecting and research.

AVEVA

Adina Apachitei

Global Director Best Practices Program