Case Study: Allego boosts sales calls and pipeline with Cognism

Allego books 2/3 of European pipeline over the phone with Cognism

Allego, a sales enablement platform, needed a reliable source of accurate mobile phone data for its outbound sales team in EMEA. Their previous provider, LeadIQ, had declining data quality and offered minimal customer support, hindering the team's ability to generate pipeline-building conversations. They turned to the vendor Cognism for its B2B data services.

Using Cognism’s data, Allego’s sales team accelerated list building and day-to-day prospecting, enriching inbound leads and prioritizing contacts with direct mobile numbers. The solution integrated with their Outreach and Salesforce workflows. With Cognism’s accurate data and dedicated consultative support, Allego’s UK SDR team consistently hit its target of booking 12 meetings per month, attributing two-thirds of its European pipeline to the vendor's data quality.

Allego