Case Study: Tharsus achieves up to 60% open rates with Cognism

Achieving Up To 60% Open Rates With Cognism’s Emails

Tharsus, the UK advanced manufacturer of robotics and industrial automation, needed a scalable way to find and enrich contact data for its marketing and business development efforts. Before using Cognism, its lead generation process relied on manual research across LinkedIn, Google, and word-of-mouth, making it time-consuming and difficult to scale.

Using Cognism’s B2B data and verified email addresses, Tharsus built targeted audiences with advanced filters and integrated the data directly into Salesforce and Marketing Cloud for outbound and nurture campaigns. With Cognism, Tharsus increased email open rates from 2–6% to as high as 60%, reduced duplication, and could request and receive new data within 48 hours, helping drive more effective ABM and email performance.

Tharsus

Elaine Fullarton

Marketing Principal