Case Study: Protolabs Accelerates Qualified Lead Generation with Cognism

Accelerating Qualified Lead Generation With Cognism’s Accurate Data

Protolabs, a global digital manufacturing company, needed a faster and more reliable way to support outbound lead generation and qualify niche prospects. Before using Cognism, the marketing team relied heavily on manually built contact lists, referrals, and inbound leads, which made it difficult to scale outreach efficiently.

Using Cognism’s sales intelligence platform and B2B contacts database, Protolabs was able to build accurate target lists, sync them into email campaigns, and use event triggers to find high-quality prospects. With Cognism, the team achieved a 95–98% email deliverability rate, generated 124 unique content registrations and website uploads in 2021, and supported a 10% increase in new business meetings booked.

Protolabs

Michael Sibley

Digital Marketing Specialist EMEA