Case Study: CXO-Cockpit achieves clean CRM data, 50K recovered leads and a 20% email read-rate boost with Cognism

A Marketing Agency Cleans Data for Over 150K Records and Discovers Lost Leads

CXO-Cockpit, an Enterprise Performance Management provider for finance teams, was struggling with decaying CRM data across roughly 150,000 inherited leads in Dynamics CRM (data can decay ~5% per month), which hurt sales outreach, marketing campaign performance, and lead assignment. To address this, they turned to Cognism’s Data Cleaning & Enrichment app for Dynamics 365.

Cognism refreshed and enriched the full 150,000-record database using its B2B data asset and AI: it matched over 50% of the list, updated more than 50,000 records and uncovered 50,000 fresh leads, driving a 20% increase in email read rates. CXO-Cockpit reported restored, actionable contact data and improved campaign and sales efficiency after working with Cognism.

CXO-Cockpit

Andrew Lowe

Marketing Professional