Case Study: Orangutan achieves 300% engagement lift and surpasses meeting targets by 142% with Cognism Prospector

A Business Consultancy Builds an Outbound Pipeline

Orangutan is a business consultancy founded in 1998 that specializes in incentive marketing and tactical sales incentive programs. Facing an outbound problem—bought lead lists and LinkedIn outreach produced few and low-quality meetings—Orangutan needed to identify the right contacts and craft effective cold pitches. To address this they turned to Cognism and adopted Cognism Prospector.

Cognism helped Orangutan build a targeted outbound pipeline by discovering the ideal audience from a 400M-person database, enabling A/B testing of personas and messaging and delivering deep campaign insights. The results included 1,271 C-level prospects discovered, a 300% increase in engagement, and surpassing meeting targets by roughly 140–142%, prompting Orangutan to expand its sales team.

Orangutan

Tim Peniston-Bird

Managing Director