Case Study: Intercom saves time and creates a single source of truth with Coda

How Intercom PMMs save one day a month working in Coda

Intercom, a software company offering customer service and communications solutions, needed a better way to organize workflow, information, and resources for product launches. Its PMM team was working across siloed databases, which slowed coordination, caused information to get lost, and made it harder to keep cross-functional teams aligned. Intercom considered Asana, but wanted a more flexible tool that could better adapt to evolving use cases.

Coda helped Intercom create a single source of truth for launch planning, marketing systems, sales enablement, and partner co-marketing. In about a day, Intercom’s PMM team built a Coda doc that syncs with other databases every few hours, eliminating manual updates and keeping teams up to date. The result was a living hub that saves Mark Iafrate’s team about one day per month and gives everyone a reliable place to find information, assets, and references.

Intercom

Mark Iafrate

PMM & Partnerships