Case Study: Lakedance Festival achieves stronger fan engagement and growth with CM.com

WiSH Outdoor grows CDP profiles 28.3% with CM.com

WiSH Outdoor, a popular dance festival, sought to build a stronger, lasting relationship with its audience beyond just ticket sales. They needed a more intelligent, data-driven approach to communication to foster long-term community engagement without adding complexity. They partnered with vendor CM.com to utilize its Customer Data Platform and integrated event marketing tools.

CM.com provided a solution that centralized all visitor data, enabling smart segmentation and highly personalized communication through channels like WhatsApp and SMS. This included the creation of a loyalty program and a proprietary ticket resale platform. The results were significant: profiles in the CDP grew by 28.3%, campaign open rates exceeded 70%, and CM.com helped WiSH Outdoor gain greater control over ticket flows and build a stronger foundation for sustainable growth.

WiSH Outdoor