Case Study: Van Gogh Museum enhances visitor experience with CM.com

Van Gogh Museum boosts audio tour sales to over 50% online with CM.com

The Van Gogh Museum, one of the world's most visited museums, faced challenges with long entrance queues and managing visitor flows, which impacted the guest experience and staff workload. To address this, the museum partnered with vendor CM.com to implement their online ticketing system with timed entry.

CM.com's solution provided a digital platform for timed ticket sales and integrated point-of-sale systems. This significantly smoothed entry, distributed crowds evenly, and allowed for the successful upselling of audio tours during checkout. The results included a more pleasant visitor experience, more efficient operations, and a measurable impact where over half of all audio tours are now sold online. The partnership with CM.com continues to drive innovation for the museum.

Van Gogh Museum