Case Study: Van Gelder achieves 44% more customer contact with CM.com HALO AI agents

Van Gelder handles 44% more customer contact with CM.com

Van Gelder, a fresh produce supplier, faced a challenge where its service team was handling a high volume of repetitive customer inquiries, particularly about delivery status. This manual process was slow and did not meet the needs of their time-sensitive professional customers. To scale service and improve the customer experience, Van Gelder partnered with vendor CM.com to implement their HALO AI agents.

The solution from CM.com involved deploying AI agents, starting with a Delivery Agent that automatically provided real-time order status by connecting to Van Gelder's logistics systems. A Recipe Agent was also created to offer product inspiration. This allowed Van Gelder to handle 44% more customer contact with the same team. The results included 30% fewer delivery questions reaching staff and a 21% reduction in phone volume as customers moved to chat and WhatsApp for instant answers.

Van Gelder