Case Study: KNLTB improves tennis ticket sales and guest management with CM.com

The KNLTB wants to promote ticket sales for events and better respond to the wishes of their target group

KNLTB, the Royal Dutch Lawn Tennis Federation, wanted to boost ticket sales for its tennis events and better match the needs of its audience. To do this, the association turned to **CM.com**, using its digital marketing and communication technology, including **GuestManager**, to improve the ticket sales customer journey.

With **CM.com’s** solutions, KNLTB now uses visitor data to personalize ticket purchasing, pre-fill order forms for repeat visitors, and share relevant event information before, during, and after events. GuestManager also simplified business ticket distribution for sponsors and partners, reducing manual errors and no-shows while making the process faster and more professional. The result is a more efficient, data-driven ticketing process that helps KNLTB move closer to sold-out tennis events.

KNLTB

Guus van Berkel

Event Manager