Case Study: The Entertainer drives app downloads with CM.com short codes

The Entertainer - Customer Case Study

The Entertainer, a South Africa-based offers app, wanted a better way to track app downloads and engagement from traditional media and event activations, where analytics were limited compared with paid digital channels. To solve this, The Entertainer turned to CM.com’s short code service to make it easy for users to respond while still measuring campaign effectiveness.

Using CM.com’s short code 49022, users could SMS the keyword “SAVE” and receive a trigger message with a link to download the ENTERTAINER app. The campaign helped drive app downloads from print and other offline channels, and CM.com provided real-time short code data that The Entertainer used to improve its offline marketing activities and optimize conversions into subscriptions.

The Entertainer

Jenny

Marketing Manager