Case Study: TeamNL boosts fan engagement with CM.com

TeamNL engages 250,000 fans with CM.com

TeamNL, representing Dutch top athletes, faced the challenge of transforming its large follower base into personally engaged fans. They needed to build deeper connections and support broader sports participation goals, but lacked the tools for personalized, data-driven communication. They partnered with technology vendor CM.com to leverage its fan engagement and data platform.

CM.com provided an integrated solution including a customer data platform, marketing automation, ticketing, and a dedicated event app. This allowed TeamNL to create detailed fan profiles and deliver personalized communication via email, WhatsApp, and push notifications. The results included engaging over 250,000 fans with targeted offers, successfully managing ticket sales and on-site operations for TeamNL House during Olympic and Winter Games events, and building a foundation for year-round, data-driven fan relationships.

TeamNL