Case Study: Tantan boosts returning users with CM.com mobile messaging

Tantan increases returning users to 80% with CM.com

The Asian dating app Tantan, a part of the company Momo, faced challenges in increasing its international user base and making its platform more attractive for frequent use. To address this, Tantan worked with vendor CM.com to implement a mobile messaging solution.

By integrating CM.com's text messaging service, the platform significantly improved user engagement. The solution helped Tantan achieve an 80% increase in the number of returning users, which was a key factor in its success and growth.

Tantan