Case Study: Sasfin Bank achieves scalable SMS communication with CM.com Business Messaging API

Sasfin Bank halves SMS messaging expenses with CM.com, sending 250,000 messages per month

Sasfin Bank, a South African financial institution, sought to enhance its digital client communication and engagement, particularly during the COVID-19 pandemic. Their challenge was to migrate their existing SMS system to a new provider that could offer a seamless digital experience and also support a future transition to WhatsApp for two-way conversations. They needed a solution from a vendor like CM.com that could provide both SMS and WhatsApp capabilities with robust tracking.

CM.com implemented its Business Messaging API, migrating Sasfin's SMS database and enabling large-scale messaging within one month. This solution allowed Sasfin to easily manage both marketing and transactional communication. The results were significant, as SMS volume increased from 10,000 to 250,000 messages per month. Furthermore, CM.com's solution helped Sasfin save 3 cents per SMS, effectively halving their messaging costs and providing a scalable platform for future growth.

Sasfin Bank