Case Study: Sanitairwinkel improves attribution data accuracy with CM.com TraceDock

Sanitairwinkel improves attribution for 23% of transactions with CM.com

Sanitairwinkel, a major bathroom supplier in the Netherlands, faced a significant challenge with its Google Analytics data. Due to default tracking prevention on many browsers and mobile payment redirections, approximately 23% of their customer transaction data was either missing or incorrectly attributed to marketing campaigns. To address this, they partnered with vendor CM.com to implement its TraceDock solution.

CM.com's TraceDock is a privacy-friendly, first-party data collection service that works alongside Google Analytics. It moves the measurement of transactions from the browser to the server, ensuring data is captured accurately even when tracking is blocked. This solution provided Sanitairwinkel with 100% correct data, improving the attribution for 23% of their transactions and delivering significantly more insights from their paid marketing campaigns.

Sanitairwinkel