Case Study: RVshare boosts paid acquisition and data insights with CM.com’s TraceDock

RVShare triples paid acquisition budget with CM.com

RVshare, a peer-to-peer RV rental marketplace, faced a challenge in accurately measuring the profitability of its paid acquisition channels due to browser restrictions that limited first-party data collection. This lack of insight was critical, as a small variance in data could mean a difference of millions of dollars. They turned to vendor CM.com and its first-party data solution, TraceDock, to address this problem.

By implementing CM.com's TraceDock, RVshare gained accurate, real-time insights into audience behavior and channel performance. This empowered them to make confident budget decisions, resulting in their paid acquisition budget doubling in one year during the pandemic. The solution also delivered a significant increase in measurable inbound desktop traffic and nearly doubled the visible returning visitors on Safari.

RVShare