Case Study: Radius Payment Solutions streamlines customer service with CM.com WhatsApp for Business

Radius Payment Solutions saves 2 FTEs and boosts SMS success to 16% with CM.com

Radius Payment Solutions, a UK-based provider of fuel cards and business mobility solutions, faced the challenge of streamlining customer service and cross-selling its vast product range to its large, mobile customer base across five continents. To address this, they partnered with vendor CM.com to implement an omni-channel messaging strategy using solutions like WhatsApp for Business.

CM.com deployed its Mobile Service Cloud and Communications Platform, integrating channels including WhatsApp, two-way SMS, and Live Chat. This solution provided an integrated approach for both inbound enquiries and outbound messaging. The results were significant, including a 16% success rate on SMS reminders for returned Direct Debits, which saved the equivalent of two full-time staff members. CM.com's intuitive platform also allowed for rapid training and deployment across Radius's global teams.

Radius Payment Solutions