Case Study: Qeld Improves Customer Communication with CM.com

Qeld boosts customer response rates with CM.com’s WhatsApp platform

Qeld, a fast-growing international FinTech company, needed a more accessible and direct way for its small business customers to communicate regarding loans and service. They sought a customer-friendly WhatsApp platform to meet their customers' communication preferences and improve the overall customer experience, leading them to partner with CM.com.

CM.com implemented its Mobile Service Cloud integrated with the WhatsApp Business Platform. This solution provided Qeld with an easy-to-use, hassle-free platform for multiple agents to communicate directly and quickly with customers. The results were highly positive, with a high response rate and positive customer satisfaction survey scores. Customers now efficiently reach out for general questions, advice, and invoice-related inquiries through WhatsApp.

Qeld