Case Study: Prins Petfoods delivers expert pet guidance around the clock with HALO AI from CM.com

Prins Petfoods deploys 10 AI agents with CM.com to deliver expert pet guidance around the clock

Prins Petfoods, a Dutch family-owned brand specializing in premium pet nutrition, faced a challenge as customer expectations shifted towards immediate answers via chat and messaging. Their specialist advice line, which handles complex and detailed inquiries, needed to remain accessible beyond business hours without compromising on the expert, brand-aligned guidance central to their identity. They partnered with CM.com to implement its HALO AI solution to address this.

CM.com implemented a network of specialized AI agents trained on Prins Petfoods' own knowledge base to handle different domains like nutrition and behavior. These agents engage in guided, triage-style conversations, asking follow-up questions before providing tailored advice and seamlessly escalating complex cases to human advisors. This solution allows Prins to provide its expert guidance around the clock, ensuring customers receive consistent, brand-aligned information while building internal trust through a phased rollout.

Prins Petfoods