Case Study: Poppodium Hedon doubles reachable visitor profiles with CM.com

Poppodium Hedon doubles reachable visitor profiles with CM.com

Poppodium Hedon, a major live music venue in the Netherlands, faced a challenge with a fragmented technology landscape. Their disconnected systems for ticketing, email marketing, SMS, and visitor data failed to provide a complete picture of their audience, making it difficult to uncover valuable insights and create personal experiences. They partnered with CM.com to build a future-proof digital foundation that went beyond just a new ticketing system.

CM.com implemented a phased solution, consolidating Hedon's operations into one connected platform for ticketing, marketing, support tooling, and an official resale service. This integration allowed Hedon to thoroughly clean its database, which resulted in the number of reachable visitor profiles doubling. For CM.com's customer, this created a stronger foundation for personalized communication and empowered the entire organization to make better-informed decisions, significantly strengthening long-term fan relationships.

Poppodium Hedon