Case Study: NAC Breda strengthens fan engagement and streamlines ticketing with CM.com

NAC Breda - Customer Case Study

NAC Breda, a Dutch premier league football club with a large supporter base and the region’s biggest business club, wanted to improve fan engagement, reward loyalty, and make ticketing and communications easier and more personal. Using CM.com’s Mobile Marketing Cloud and related mobile services, NAC Breda looked for a way to better identify supporters, target them more effectively, and reduce friction in the buying and payment process.

CM.com helped NAC Breda optimize its sports platform with SMS, Voice, Email, the Customer Data Platform, ticketing, Guest Manager, and AutoCollect. The club now sends personalized voice and SMS updates, automates installment payments, supports digital guest invitations, and enables secondary ticketing to keep the stadium full; the result is a faster, more user-friendly experience, stronger supporter relationships, and higher revenue with less operational effort.

NAC Breda

Eric Matijsen

Commercial Manager