Case Study: Moco Museum enhances visitor experiences with CM.com

Moco Museum unifies four vendors into one platform with CM.com

The Moco Museum, an independent contemporary art museum in Amsterdam and Barcelona, sought to enhance its visitor experience by creating a more seamless and engaging customer journey. Their challenge was managing a fragmented setup with multiple vendors for ticketing, marketing, and customer service, which complicated operations. To address this, they partnered with vendor CM.com to implement an integrated solution.

CM.com provided its All-In-One Ticketing Solution for the leisure industry, alongside its Mobile Marketing Cloud and Mobile Service Cloud products. This unified platform streamlined ticket sales online and via kiosks, enabled personalized mobile marketing through SMS and email, and improved customer support with a chatbot and transparent processes. The solution allowed Moco Museum to gain a better understanding of its visitors, significantly reduce administrative hassle, and deliver a seamless experience from purchase to post-visit, ultimately increasing customer engagement and transactions.

Moco Museum