Case Study: Make-A-Wish Netherlands grants 340 wishes with CM.com

Make-A-Wish Netherlands grants 340 wishes with CM.com

Make-A-Wish Netherlands, an organization that grants wishes to seriously ill children, partnered with CM.com to launch an accessible text message donation campaign. Their challenge was to create a simple and effective fundraising method in collaboration with broadcaster RTL Boulevard to reach a broad audience and raise funds to grant wishes.

CM.com implemented a solution using its Mobile Marketing Cloud and Online Payments platform. This allowed viewers to text a keyword to a dedicated number, triggering an automated response with a link to a secure, branded donation page for iDEAL payments. The campaign was a resounding success, far exceeding its initial goal. The solution from CM.com helped grant 340 wishes, significantly surpassing the target of 200, and successfully collected donor data to build long-term engagement.

Make-A-Wish Netherlands