Case Study: KFC raises the bar with WhatsApp chat ordering from CM.com

KFC launches WhatsApp ordering with CM.com for 2 billion users

The customer, KFC, needed an innovative digital solution to connect with the youth market in South Africa without requiring them to download a separate app due to high data costs. The vendor, CM.com, provided access to the WhatsApp Business API to help overcome this challenge.

CM.com's solution enabled KFC to launch a groundbreaking WhatsApp chat ordering channel, a first for the QSR sector in South Africa. The results were highly successful, with the channel experiencing exponential growth in active users and month-on-month increases in transactional engagement, which required an urgent upgrade to handle the high volume of interactions. This implementation allowed KFC to offer a seamless, cost-effective ordering service on a platform their customers already used and loved.

KFC