Case Study: Heineken Experience enhances visitor ticketing and customer service with CM.com

Heineken Experience manages 6,000 daily visitors with CM.com ticketing

The Heineken Experience, a popular beer museum in Amsterdam, faced challenges with its online ticketing system, including a need for better time slot distribution, improved channel management to handle sales from various resellers, and issues with fraudulent tickets. They partnered with CM.com to develop a more flexible and innovative solution using the vendor's e-ticketing platform and expertise.

CM.com implemented a new ticketing system featuring time slot management to evenly distribute up to 6000 daily visitors, a reseller platform for capacity management via API, and integrated scanning to immediately identify fraudulent tickets, protecting revenue. The solution also included CM.com's Mobile Service Cloud to handle visitor queries efficiently. As a result, the Heineken Experience gained better visibility into ticket sales and scans, improved customer service with self-service rebooking, and established a future-proof partnership for continued technological innovation.

Heineken Experience