Case Study: Giga Meubel boosts personalized customer engagement with CM.com’s Engagement Platform

Giga Meubel boosts product page clicks 113% with CM.com

Giga Meubel, a destination for affordable luxury furniture, sought to enhance customer satisfaction by providing personalized expert advice both in-store and online. To achieve this, they partnered with vendor CM.com to implement its Engagement Platform, aiming to leverage data and personalization to better guide their customers.

CM.com's solution involved using the platform's Customer Data Platform to build rich customer profiles and its AI Decisioning Engine to automate product recommendations. This data-driven approach enabled highly personalized email marketing campaigns. The results were significant, including a 113% increase in clicks on product pages, a 6% boost in conversions, and a 99% growth in post-purchase cross-sell revenue for Giga Meubel.

Giga Meubel