Case Study: Etam boosts loyalty and repeat purchases with CM.com SMS messaging

Etam sends millions of SMS messages per month with CM.com and reaches nearly 100% delivery rates

Etam, a French lingerie market leader, was seeking a reliable and innovative partner for its SMS communications to support its international and digital strategy. The company needed a flexible solution that could quickly adapt to its agile operations across 450 stores and its website. They chose to work with CM.com and its Business Messaging API.

By implementing CM.com's solution, Etam sends several million SMS messages each month to its loyalty program members. The solution provides a near 100% delivery rate and has proven to be a profitable channel, driving a higher repeat purchase rate both online and in-store, which has resulted in increased turnover. CM.com provided a robust and secure platform that supported Etam's global growth.

Etam