Case Study: Dutch Grand Prix creates a seamless fan experience with CM.com

Dutch Grand Prix resolves 95% of fan conversations automatically with CM.com

The Dutch Grand Prix faced the challenge of building a complete fan experience from scratch for the return of Formula 1® to the Netherlands, requiring a seamless and personal journey from ticketing to on-site support without room for error. They partnered with CM.com to leverage its integrated platform instead of a collection of separate tools.

CM.com implemented a single platform solution that handled ticketing, a dedicated event app, cashless payments, and an AI-powered support assistant called the Race Engineer. This resulted in over 95% of fan conversations being resolved automatically, an 89% reduction in escalations to human agents, and the management of over 875,000 unified fan profiles, making the event far more efficient and scalable for the Dutch Grand Prix.

Dutch Grand Prix