Case Study: Domino’s boosts recruitment applications with WhatsApp by CM.com

Domino’s increases applications by 40% with CM.com

The customer, Domino's, sought to improve its recruitment process to be quicker and more accessible to its target audience. They partnered with vendor CM.com to implement a WhatsApp-based recruitment solution using their Conversational Channels and Chatbot services.

CM.com's solution involved an integrated WhatsApp chatbot that automated the initial candidate intake, creating profiles and forwarding them to local stores. This implementation led to a 40% increase in the total number of applications, with 13% of all applications now coming through WhatsApp, significantly optimizing the recruitment process for Domino's.

Domino’s