Case Study: Cymba achieves 50% higher response rates with CM.com RCS

Cymba boosts response rates by 50% with CM.com

Cymba, a trusted partner for top UK charities, faced the challenge of keeping up with the rapid pace of new messaging channels and meeting the growing expectations of supporters for its charity partners. To help elevate engagement, Cymba partnered with vendor CM.com to utilize its Business Messaging API and Mobile Marketing Cloud.

By implementing RCS messaging with backup SMS through CM.com's solutions, Cymba achieved a 50% uplift in response rates compared to standard SMS. This solution provided a more flexible, effective, and reliable way to connect with supporters, helping Cymba send over 40 million messages on behalf of its charity partners and significantly increase donor engagement.

Cymba