Case Study: Cordaid raises more funds for girls’ education with CM.com Conversational Commerce

Cordaid raises funds for 15,835 girls with CM.com

Cordaid, an international charity, aimed to raise funds to send girls in Africa to school through a televised campaign. Their challenge was to create a modern, accessible, and effective mobile donation method that could capture donor insights. They partnered with Conversational Commerce platform CM.com to implement this new fundraising strategy.

CM.com implemented a solution using SMS, mobile payments via iDEAL, and a chatbot. Donors could text a keyword to a short code, receive a link to a secure landing page to select a donation amount, and then be thanked via a video and a follow-up chatbot for opt-ins. This solution made donating easier and safer for consumers. The campaign was a major success for Cordaid, far exceeding its goal. Instead of the targeted funds for 10,000 girls, the campaign raised enough to send 15,835 girls to school for a year.

Cordaid