Case Study: Brussels Philharmonic engages fans year-round with CM.com’s Appmiral mobile app

Brussels Philharmonic launches BXL Phil in December 2020 with CM.com to engage fans year-round

The Brussels Philharmonic, an internationally renowned classical orchestra, sought to accelerate its digital transformation to better engage its existing audience and reach younger generations. They partnered with vendor CM.com, specifically its Appmiral service, to build a future-proof mobile application that would serve as a central channel for content and information, moving away from printed materials.

CM.com's Appmiral built the "BXL Phil" mobile app, providing a flexible and modular platform that consolidated practical information, exclusive content like podcasts and playlists, and real-time updates into one place for fans. The solution successfully created a digital-focused experience that engages fans year-round, significantly widened the orchestra's audience through a low-barrier digital channel, and provided valuable real-time data on visitors.

Brussels Philharmonic