Case Study: Brennan Heart achieves personal fan communication with CM.com

Brennan Heart - Customer Case Study

Brennan Heart, the Dutch hardstyle DJ and producer behind | AM HARDSTYLE, wanted a better way to understand and communicate with his global fan base. CM.com helped him tackle the challenge of scattered fan data and one-size-fits-all messaging by using its Customer Data Platform (CDP) to unify customer information and support more personal fan engagement.

With CM.com’s CDP, SMS tools, email, and Facebook bot, Brennan Heart was able to build rich fan segments, automate two-way conversations, and send multilingual campaigns to more than 35 countries. The results included over 100,000 emails sent, thousands of new registrations on the On Demand platform, and more than 25 one-click segments based on language and interest, helping CM.com make fan communication more relevant and effective.

Brennan Heart

Tom van den Tillaer

Manager and Organizer