Case Study: Tantan increases user verification and returning users with CM.com SMS messaging

Asian dating app Tantan rises to the top with mobile messaging

Tantan, the Asian dating app and part of Momo, wanted to grow its user base internationally and increase how often people returned to the platform. To support account registration, user verification, and ongoing engagement, Tantan partnered with CM.com for SMS messaging services.

CM.com provided a reliable SMS gateway to send one-time passwords for phone verification and targeted text notifications to drive re-engagement. The results were significant: Tantan used text messages to help increase returning users to 80%, while also supporting large-scale messaging needs, with 65% of messages used for notifications and the rest for verification, enabling continued expansion across Asia and future global growth.

Tantan

Jack Wu

International BD Director