Case Study: EE (UK) achieves rapid, automated Tableau-driven digital insights with CloverDX

CloverETL empowers UK telecom brand EE’s digital insights team

EE UK, the country’s largest mobile and internet operator serving almost 28 million customers, faced a data challenge: a small digital insights team needed to combine and simplify multiple digital data sources — Adobe Analytics, VOC databases, clickstream records and personalization tools — into clear, non-technical stories for leadership without months-long IT projects.

By adopting CloverETL to automate data ingestion into Amazon RedShift and feed Tableau dashboards, the team gained a flexible, low-footprint solution with strong vendor support. The result: what would normally take six months was implemented in one month, delivering faster, unified insights and much quicker turnaround for management reporting.

EE

Dwayne Browne

Digital Insights Manager