Case Study: Marketo achieves faster global campaign localization with CloudWords

Localizing Marketo campaigns at the speed of NOW

Marketo customers faced a major challenge scaling marketing automation globally: localizing campaigns, landing pages, and other assets into many languages was slow, manual, and costly. To reach international audiences more effectively, they needed a faster way to manage multilingual campaigns without relying on spreadsheets, email, and copy-paste workflows.

CloudWords provided the solution with CloudWords for Marketo, automating localization workflows and returning translated content directly into Marketo. The result was major efficiency gains, with campaigns localized in minutes instead of days or weeks, and enterprise customers cutting direct translation spend by nearly 40%; CloudWords also helped teams launch more global campaigns, generate more leads, and improve speed, consistency, and ROI tracking.

Marketo